Don't believe the hype

Your Data Tells Stories.
Don't believe the hype.

Big tech marketing is writing headlines about LLMs.
Smooth operators are capturing value left on the table.

The algorithms that move the needle are decades-old math, executed at scale:
- Fraud: real-time models prevent millions annually
- Personalisation: recommenders drive 35% of Amazon revenue
- Pricing: demand-based ARPU growth
- Streaming: load balancers keep Netflix at 99.99% uptime
- Betting: ML systems optimise odds in real-time for margin
- Email: Bayesian filters catch spam with 261-year-old math

The opportunity: master what already works. Then layer in what's next.

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